Sixteen:Nine - All Digital Signage, Some Snark
Panel: AVIXA Digital Signage Power Hour On Access Controls In Pandemic Times

Panel: AVIXA Digital Signage Power Hour On Access Controls In Pandemic Times

May 27, 2020

The trade association AVIXA is running a series of digital signage "Power Hours" that are designed much more as roundtable discussions than webinars.

I've been moderating them, and while they are available for playback on demand via AVIXA's YouTube channel, it's a conversation that works well as just audio.

This session was on the new demands out there for technology-driven access controls, and messaging for retailers and other venue operators who are slowly re-opening to a new normal.

I stripped out the presentation the guys from Invidis did at the front end of the hour, since they do refer to visuals. This is the conversation, which featured:

  • Beth Warren from CRI
  • Jay Leedy from Diversified
  • Ben Reynolds from Stratacache
  • Chuck Lewis from Palmer Digital Group
  • Florian Rotberg and Stefan Schieker from invidis.

 

Subscribe to this podcast: iTunes * Google Play * RSS

Kim Sarubbi, Advocates For Connected Experiences (ACE)

Kim Sarubbi, Advocates For Connected Experiences (ACE)

April 21, 2020

There are a lot of special interest member organizations out there, all focused on the things they do as businesses, but also on the trends and market forces that affect them.

There is a hell of a lot of crossover when it comes to things like customer experience, but historically, there's been very little crossover between these special interest organizations.

In simple terms, an issue that's important to a digital signage network operator can be important, as well, to an advertising company and to a location-based marketer. Privacy issues is a prime example of that.

A new organization called Advocates for Connected Experiences - or ACE - has bubbled up in recent weeks with the goal of getting different organizations collaborating on these kinds of common interests. It's not a member organization you'd join, but more of a working group.

I spoke with Kim Sarubbi, who stuck up her hand and said she'd pull ACE together. She gives the back-story, and tells me what ACE is doing, and where she could use help in what is, right now, totally a volunteer effort. 

Subscribe to this podcast: iTunes * Google Play * RSS

Sean Wargo, AVIXA

Sean Wargo, AVIXA

April 8, 2020

AVIXA, the trade association for the pro AV industry, has started doing a weekly impact survey with members in North America and internationally - as a way of understanding how hard the pandemic is hitting business, and the collective point of view on what is happening, and will happen.

As you might imagine, things don't look so hot. Sales are down, and revenues with them. Jobs are being furloughed or ended. And even businesses that would, in theory, be rocking - like video conferencing - are struggling with supply chain issues.

But it's not all doom and gloom, and even in rough times, good things can happen.

Sean Wargo, AVIXA's Senior Director of Market Intelligence, runs the impact surveys. He was kind enough to take some time the other day to walk through what he is hearing, and also what AVIXA is doing with and for its members.

Subscribe to this podcast: iTunes * Google Play * RSS

Gordon Feller, Meeting Of The Minds (Smart Cities)

Gordon Feller, Meeting Of The Minds (Smart Cities)

July 18, 2018

I can't say I've been all the enthralled by what I've seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they're just digital posters with some wifi and maybe some sensors tossed in so the things can be called "smart."

Those things exist to run ads, and the "smart" thing is largely a veneer to get the ad concession, and for city governments to get free stuff that purports to make their burg seem somehow innovative.

BUT ... there's a lot of potential there, and when you talk to someone who spends all his time thinking about and working on smart city initiatives, you learn there are some good things happening not only with broader smart initiatives, but also with efforts that DO involve media companies.

I wrote a mildly snarky piece recently about this stuff, and Gordon Feller sent me a note suggesting I have a look at a report he did for the Outdoor Advertising Association of America. He's a longtime Silicon Valley tech exec and founder of Meeting Of The Minds, a non-profit public-private partnership that's all about creating smarter cities.

We had a frank talk about what's happened to date, where it really works, and what he sees as the vast potential for smart cities that work with media companies and digital signage technologies.

Subscribe to this podcast: iTunes * Google Play * RSS

Sheldon Silverman, Smartbomb Media

Sheldon Silverman, Smartbomb Media

May 23, 2018

If you deal with companies over in Europe, you've probably been carpet-bombed lately by email requests to update your subscription settings for things like product announcements.

That all owes to something called GPDR, the General Data Protection Regulation that goes into effect in the European Union at the end of this week.

You can count me in as someone who barely has the acronyms correct, never mind a grip on what it means. The short story is that it is a law on data protection and privacy for all individuals within the European Union, and it also addresses the export of personal data outside the EU.

So if you are in digital signage or digital out of home, in particular, you should care about this. GDPR is a problem for a lot of digital media companies, but an opportunity for those that use anonymous data, like a lot of place-based media operators.

Sheldon Silverman, the CEO of Chicago-based SmartBomb Media Group, has his head around all this. So I asked Silverman, who also heads the Digital Signage Federation's Global Digital OOH Council, if we could do a podcast to fill the rest of us in. Get a pen and paper. This is worth taking notes ...

Subscribe to this podcast: iTunes * Google Play * RSS

 

 

Megan Dutta, Women Of Digital Signage

Megan Dutta, Women Of Digital Signage

April 17, 2018

Megan Dutta and Andrea Varrone have been longtime friends in AV circles, and spoken often about putting together an organization that represented the interests and aspirations of woman in this industry.

They finally saw time open up last summer and started organizing what turned into Women of Digital Signage. The group had its first gathering - a breakfast at Digital Signage Expo - and it went over so well extra tables had to be added.

Though only around since right after the new year, the breakfast attracted almost 100 women and the group already has some 200 members.

Sometimes these kinds of things have a lot of energy at the start, but never really come together. But this isn't one of those times. They have a board, website, social media feeds, an active blog and on and on. This is a going concern.

Dutta and I have been trying and failing to get a call together for weeks, but we finally pulled it off. In this podcast, we talk about the thinking behind the group, its aspirations and how to get involved.

Subscribe to this podcast: iTunes * Google Play * RSS