QSR has always been an interesting and very active sector for digital signage, with chain restaurant operators being early adopters of the technology for menu displays.
But the pandemic has shifted digital screens from being a better, more cost-efficient way to manage menus to being mission-critical to many operations - particularly when in-store ordering and dining was shut down in many places and the only way to do business was in the drive-thru lane.
Global Display Solutions (GDS), which makes outdoor displays for situations like drive-thrus, had an online panel session recently that explored the digital transformation of QSR. I was asked to moderate - a job made easy because I had really great panelists.
There was no presentation to sit through first, so what you have with the audio version of the session is about 60 minutes of insights on what's happening with digital signage in QSR. In short - lots!