At the best of times, using an interactive screen can be a slightly dodgy experience because of the presence of dirt, grime, bacterial build-up and other stuff you really don't even want to think about.
But in this new age we're living in - hopefully temporary, but who knows - touching an interactive surface that's already been used by dozens or scores of others that day could put you in a hospital bed, or coffin.
One of the counter-measures to the risk of transmission of contagions like COVID-19 is the regular cleaning of that screen, not to mention hand-washing or sanitizing after an interactive session.
Given everything that's been going on - and having walked to the self-serve checkout at my local grocery and thought, "Hmmm, how do I do this safely ... " - it's useful to get some insight from a business that's all about clean screens.
Toronto-based Stefan Thorarinson runs North American Ops and Sales for Pristine-Screen, a UK-based company that's specifically in the business of cleaning and protecting digital signage and digital out of home screens.
We chatted about how a global pandemic has raised awareness and attention for keeping screens clean, and what operators should be doing, and not doing.