There’s no question that consumers like the word free, and it’s a term that has certainly worked for LA-based MediaSignage, which sees about 100 new accounts opened up everyday for its mostly free digital signage platform.
There are lots of software offers in this business that are free for the first account, but you pay after the second and third, and so on. Or ... the software is free, but if you want more than very basic functionality, you need to send the vendor real money.
In this case, MediaSignage says about 80% of the functionality of its platform is indeed free. And if clients do need the rest of what’s on offer, the most they can pay a month is $100 for an enterprise account, no matter how many players they have in a network.
In this episode, I speak with Sean Levy, one of the two co-founders of MediaSignage. We talk a lot about free, and how that works as a business model. The company has run lean, has no sales people, and leverages the hell out of cloud services. We also get into the technical side of the platform, and talk about where the digital signage marketplace is going.