Most people think about northern Italy for wine, food, fashion and beautiful scenery, but it's also home to some well-established technology companies like Global Display Solutions, or GDS.
The company has been around for decades and built up a very solid business for rugged, industrial-grade displays for use-cases like bank ATMs.
GDS expanded into digital signage and digital out of home, and those areas are now a big part of the company's business. GDS gets used for things like drive-thru displays and digital street furniture.
Robert Heise is an EVP and GM with GDS, and runs the US business. We hooked up for this podcast to talk about the company's roots, and how what they do and sell differs from the competition.
We also spoke about the potential and limits for direct view LED as digital posters, and the huge potential GDS sees for electronic ink.