Workplace communications have developed into a very active, very big vertical for a lot of companies across the digital signage ecosystem - but most of their activity has involved screens positioned around the white collar and, increasingly, blue collar workspaces.
For most companies, workplaces is A vertical. For Signet, it is THE vertical, and the Silicon valley-based company has built up a tidy business being laser-focused on workplaces and particularly on the briefing and experience centers of Fortune 5000 companies.
These are the high-touch, big visual impact designated areas that companies build to entertain, inform and hopefully close major customers - using everything from big video walls to interactive displays.
I spoke with Marshal Thompson, who runs client solutions for the company. We get into what Signet does and how it found its way into corporate communications, the thinking and impact of these briefing centers, and how workplace communications is so important to attracting and keeping talent in hyper-competitive places like Silicon Valley.