Laura Davis-Taylor is a really well-known and much-loved expert when it comes to how digital fits in retail.
She was a consultant for many years, but more recently has worked for some very large agencies - dealing with equally large retail and brand accounts.
Now she’s back doing the consulting thing, by her choice. She’s started High Street, a retail experience collective, with a couple of old friends and now business partners. Though just up this summer, the boutique consultancy has already bagged some major accounts.
In this episode, Laura talks about the challenge in retail in the age of Amazon, and how getting people in stores and prompting them to buy stuff is not solved alone by sticking in screens or other kinds of tech.
If you sell to or work in retail, you’ll want to have a listen …