Sixteen:Nine - All Digital Signage, Some Snark

Jeff Rushton, Media Resources

June 17, 2020

Some LED display manufacturers have made a mark in the digital signage and digital out of home industries by making a lot of noise and having splashy booths at trade shows.

Media Resources has taken a very different approach - plugging along pretty quietly and building up a solid book of business in the US and Canada that's based on its technology and end-to-end experience.

The company has an unlikely home base in leafy, very upscale Oakville, Ontario, which is in the immediate orbit of Toronto. It started many years ago as a pure sign company, and has used decades of experience in all the engineering, paperwork and politicking of putting up billboards as a distinct advantage.

LED is now 60 per cent of what Media Resources does, and that's growing.

I spoke with CEO Jeff Rushton. We get into the state of the business and why he's investing heavily in an automated manufacturing facility in Canada, doing work that's normally offshored to Taiwan or China. Lots of companies do design and final assembly over here, but get components built in Asia. Rushton's will be doing the whole nine yards in Oakville. 

We also talk about SITELINE, which is described as Light Trespass Mitigation technology. What it does is hugely reduce light pollution from roadside billboards - so nearby homes aren't flooded in light and media companies get their new billboards approved by local authorities. 

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