One of the time-honored lines used in digital signage and digital out of home media is how the technology gets the right messages to the right people at the right times.
That's all had to do with marketing and advertising, but a non-profit called the Federation for Internet Alerts has a mission to get crucial alerts in front of the right people at the right times and places to save lives and rescue kids.
Based on years of volunteer work from top coders, pro bono support from agencies and web services, and some grants here and there, the organization is sending critical alerts across North America that warn people about imminent threats like tornadoes, and more insidious threats like bad air.
Almost 1.5 million alerts have been processed since the platform started, and while most of that has been for web and mobile, now the organization is talking to digital out of home media companies about how its alerts could be on big digital screens that are everywhere, and always connected.
I spoke recently with the organizations founder and volunteer CEO, Jason Bier.