I was in the Washington, DC area last week for what turned out to be the rebranding of Infocomm as AVIXA - a loose acronym for the Audiovisual and Integrated Experience Association.
The trade association had invited me, and a pile of other trade journalists, for a press conference and follow-ups about … something. They wouldn’t say what and had us signing NDAs promising we wouldn’t spill the beans ahead of time.
It’s a lot more than just a name change for Infocomm, which will still be the name of the big annual trade show and versions of it in other countries. The new AVIXA branding reflects much deeper thinking by the InfoComm board and executive team, which is run by CEO David Labuskes.
On the tail end of a crazy-busy launch day, and in the middle of a cocktail party, I managed to grab Labuskes for a chat, to find out what AVIXA is all about, and what it means for people and companies in the digital signage industry.