One of the most interesting companies I saw recently at InfoComm in Las Vegas was Lightform, a San Francisco start-up that is making the once dark art of projection mapping available to just about everyone.
It wasn't that long ago that projection mapping was all about very ambitious, very complicated, very expensive projects that only a handful of companies had the chops to pull off.
Now we have a company with a $700 device and related software that makes it possible for just about anyone to do small-scale projection mapping on things like a merchandising display or a wedding cake.
Lightform calls this Projected Augmented Reality - the idea that AR is not something that needs to be seen though the lens of a smartphone.
I spoke with CEO and co-founder Brett Jones, and we did our best to describe to listeners what we were seeing as we walked around the booth.