Sixteen:Nine - All Digital Signage, Some Snark

Andrea Varrone, Digital Signage Expo

December 14, 2016

Digital Signage Expo is coming up in late March in Las Vegas. It will be the 14th version of the big trade show and conference.

I sat down with DSE Show Director Andrea Varrone when she was up in Toronto last week, to run through what people should expect to see in 2017 at and around the show..

We talked about a lot of things - like what’s new and different about the upcoming show, and how the event is doing. Varrone talks about the mighty challenge of trying to grow the attendee base when more than half of it is brand new with each passing year. She has to, as she says, keep refilling the attendee bucket.

We get into some of the exhibitor rules that have made some companies cranky, and also touch on the future of a couple of spin-off shows aimed at education and corporate communications, which didn’t exactly draw mobs last month in Chicago.

If you’re a regular at DSE, or thinking about it for 2017, you’ll want to have a listen.

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