Kaijus Asteljoki, Valotalive

December 5, 2018
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Workplace communications is one of the most active verticals in digital signage, and a big reason for that is the ability of screen technology to get important information to staff - without hoping they open and read mass emails or see posters on breakroom cork boards.

The Finnish startup Valota saw the rise in business-based digital signage coming, and has been developing a product totally focused on visual messaging in the workplace.

Based outside Helsinki, the company's Valotalive product is a messaging platform built around a growing set of content presentation apps that visualize data from widely used business systems like Salesforce and Microsoft's Power BI.

The platform enables set it and forget it content that's fed via these systems - so when the KPIs for a company change, they change automatically on screens located around facilities. It's a big step up from Happy Birthday wishes and notices about the parking lot being paved on the weekend.

I spoke with CEO Kaijus Asteljoki about the roots of Valotalive, and what he says are the key things end-users need to think about when putting together a digital screen network for their workplaces.

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Matt Gibbs, UPshow

May 16, 2018
00:0000:00

A whole bunch of startups have through the years, tried to crack the restaurant and bar business with a digital out of home advertising model that saw them put in screens and media players, hoping to claw back the costs, and more, through advertising.

And a whole bunch of them - most of them, in fact, have failed. Advertising is hard.

So I was intrigued by a three-year-old Chicago company called UPshow that is doing user-generated content and digital signage in bars, and making a go of it on a subscription basis - with no third-party advertising. At least for now.

The bar owners - from small ones all the way up to chains like TGI Fridays and Hooters - actually pay money month to month for the service. The owner/operators like that UPshow's content is fresh, and human moderated, and that customers are engaged. They also like that it is selling more drinks and specials, and generating return business.

I spoke with Matt Gibbs, the company's CMO, and one of its co-founders.

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