Sixteen:Nine - All Digital Signage, Some Snark
David Title, Bravo Media

David Title, Bravo Media

December 18, 2019

Experiential is a huge buzzword these days in the digital signage world, and it tends to get pretty loosely applied to all kinds of things.

I've seen projects and read PR pieces describing the work as being experiential, and thought, "Ok, in what way?"

A creative company down in the Chelsea district has been doing experiential media for years, and from the moment the elevator opens up into the offices of Bravo Media, you're into experience. There are projections all over the walls and off-the-wall gadgets like vintage slot machines retrofitted to shoot selfies.

I was in New York last week and had a great chat with David Title, the Chief Engagement Officer at Bravo, about what the company does, and how he defines engagement and experience.

This is the last podcast until the new year, as people should have better things to do around the holidays. There are some 180 back episodes to listen to, if you did need something to pass time or fall asleep. 

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Daniel Black, Glass-Media

Daniel Black, Glass-Media

November 13, 2019

Projection on window film is one of those things that I thought had come and gone from digital signage, with too many technical challenges to make the idea really workable.

But projection is having a comeback, and arguably the company doing the most with it for retail and campaign-based marketing is a scrappy little startup in Dallas, called Glass-Media.

I chatted with Daniel Black, who co-founded the company roughly five years ago and is its CEO. The big differences between the first wave of projection in signage, and now, are better technology and smarter vendors.

The film is better. The projectors are brighter. Specialty lenses mean the set-up takes less space. And the big one - laser projectors are supplanting older-style projectors that steadily needed expensive bulbs replaced, and weren't engineered for commercial applications.

The other factor is guys like Black selling this as a solution, with measurables for retailers and brands, as opposed to a technical thing with short term Wow Factor.

If you've been curious about the state of projection in signage, this is a worthwhile listen.

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