Sixteen:Nine - All Digital Signage, Some Snark
Rick Mills, Creative Realities (CRI)

Rick Mills, Creative Realities (CRI)

June 6, 2017

If you have followed the digital signage business for a few years, you have probably seen stories about the financial tailspins of a set of companies that eventually got blended together as Creative Realities, or CRI for short. Sitting in the cheap seats watching it all go down, I’m sure I wasn’t the only one thinking, Well, this won’t end well.

Then the company merged with another company, ConeXus World. Which had me thinking, Who? And then, Why???

Turns out there was a master plan here, started years earlier. Rick Mills, the CEO at ConeXus, had long had roll-up plans in the digital signage business, and picking up CRI was his first, but not his only move.

He brought some structure to the business, calmed things down, including clients, and in the last couple of quarters, brought a company that had been hemorrhaging red ink into the black.

Now he’s aggressively hiring people, looking to expand, and planning to acquire some smaller competitors to become one of the big boys in the digital signage solutions business.

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Luis Villafane, Maler

Luis Villafane, Maler

March 21, 2017

Luis Villafane have been email pen pals for years, but I only met him in person for the first time last month in Amsterdam, at ISE. It was a treat, because the guy not only knows the signage business in and out, but is blunt and funny as hell.

If you are a regular 16:9 reader you will remember some of his frank and funny guest posts, like a plea to vendors and service providers to Have The Cojones To Admit And Share Mistakes.

He runs Maler, a digital signage service provider based in A Coruna, on the northwest tip of Spain. Maler is all about managing digital signage networks, and a small team runs some very big networks, like KFC in the UK. Maler recently signed on as the sponsor of the companion 16:9 podcast, called Projects. But that's not why we're talking. He was on my "gotta talk to" list months ago.

In our chat, we talk about how the company got started, what they do, what's genuinely important when it comes to running stable networks, and what makes Luis crazy.

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Jacob Horwitz, Installation & Service Technologies (IST)

Jacob Horwitz, Installation & Service Technologies (IST)

December 21, 2016

Deployment is a huge part of any substantial digital signage project, but it’s not a side of the business that gets a lot of attention.

Jacob Horwitz started, runs and owns one of the biggest pure-play digital signage deployment companies out there - INSTALLATION & SERVICE TECHNOLOGIES, or IST. The company is based out of Kansas City, and has quietly done many of the larger digital menu board deployments in the US to date.

In fact, it was a massive job for Burger King that switched the focus for IST from doing point of sales work, to digital signage. Horwitz hasn’t looked back since.

We spoke recently via Skype.

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