Jose Avalos has been leading Intel’s digital signage practise since 2009 - evangelizing for the use of Intel chipsets and related technologies for the devices that play back content. When he got started, he says Intel was inside about 10 percent of the boxes used in digital signage. Now it’s more like 75 percent, he says. So from that measure, it worked.
But since 2009, smartphones and then smart TVs really bubbled up, and Intel has seen low cost ARM processors being touted and used inside set top boxes and sticks and smart displays as media players - cutting out the need for Intel CPUs.
In our chat, we talk about Intel’s role in this sector, the implications of ARM processors and system on chip displays, and what they’re doing about it. We also get into Intel’s dabbling in the software side of the business, and talk about IOT.
Jose’s a talker, but I did get a few words in here and there. Enjoy.