I was introduced to Taiwan’s Pilot TV and the company’s product evangelist David Mou by some of the folks who invited me over to Beijing recently for a speech at InfoComm China. Mou wanted to tell me about his company and thought it would make good podcast material.
I tried to dodge that, because I’m about as excited by digital out of home ad networks in c-stores as I am about traffic jams and Jane Austen movies. Soooo many ad networks like that have failed.
But he’s a persistent guy, and when we met at that Beijing trade show, he rattled off what was going on, and pretty quickly convinced me this was not another no-hoper “built it and the advertisers will come” screen network.
These guys are heavily into analytics and proving to packaged goods and other brands that this is a medium that works, and they already have 8,000 screens running in Taiwan and beyond.