Gordon Feller, Meeting Of The Minds (Smart Cities)

July 18, 2018
00:0000:00

I can't say I've been all the enthralled by what I've seen so far with smart cities initiatives that involve digital out of home media companies. For the most part, they're just digital posters with some wifi and maybe some sensors tossed in so the things can be called "smart."

Those things exist to run ads, and the "smart" thing is largely a veneer to get the ad concession, and for city governments to get free stuff that purports to make their burg seem somehow innovative.

BUT ... there's a lot of potential there, and when you talk to someone who spends all his time thinking about and working on smart city initiatives, you learn there are some good things happening not only with broader smart initiatives, but also with efforts that DO involve media companies.

I wrote a mildly snarky piece recently about this stuff, and Gordon Feller sent me a note suggesting I have a look at a report he did for the Outdoor Advertising Association of America. He's a longtime Silicon Valley tech exec and founder of Meeting Of The Minds, a non-profit public-private partnership that's all about creating smarter cities.

We had a frank talk about what's happened to date, where it really works, and what he sees as the vast potential for smart cities that work with media companies and digital signage technologies.

Subscribe to this podcast: iTunes * Google Play * RSS

Sheldon Silverman, Smartbomb Media

May 23, 2018
00:0000:00

If you deal with companies over in Europe, you've probably been carpet-bombed lately by email requests to update your subscription settings for things like product announcements.

That all owes to something called GPDR, the General Data Protection Regulation that goes into effect in the European Union at the end of this week.

You can count me in as someone who barely has the acronyms correct, never mind a grip on what it means. The short story is that it is a law on data protection and privacy for all individuals within the European Union, and it also addresses the export of personal data outside the EU.

So if you are in digital signage or digital out of home, in particular, you should care about this. GDPR is a problem for a lot of digital media companies, but an opportunity for those that use anonymous data, like a lot of place-based media operators.

Sheldon Silverman, the CEO of Chicago-based SmartBomb Media Group, has his head around all this. So I asked Silverman, who also heads the Digital Signage Federation's Global Digital OOH Council, if we could do a podcast to fill the rest of us in. Get a pen and paper. This is worth taking notes ...

Subscribe to this podcast: iTunes * Google Play * RSS

 

 

Megan Dutta, Women Of Digital Signage

April 17, 2018
00:0000:00

Megan Dutta and Andrea Varrone have been longtime friends in AV circles, and spoken often about putting together an organization that represented the interests and aspirations of woman in this industry.

They finally saw time open up last summer and started organizing what turned into Women of Digital Signage. The group had its first gathering - a breakfast at Digital Signage Expo - and it went over so well extra tables had to be added.

Though only around since right after the new year, the breakfast attracted almost 100 women and the group already has some 200 members.

Sometimes these kinds of things have a lot of energy at the start, but never really come together. But this isn't one of those times. They have a board, website, social media feeds, an active blog and on and on. This is a going concern.

Dutta and I have been trying and failing to get a call together for weeks, but we finally pulled it off. In this podcast, we talk about the thinking behind the group, its aspirations and how to get involved.

Subscribe to this podcast: iTunes * Google Play * RSS