Robin Carlisle, Framestore Labs

July 12, 2017
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Robin Carlisle is Global Head of Creative for Framestore Labs, a UK-based creative technology shop that specializes in making beautiful and cinematic real-time visuals.

Labs is part of a larger company that has been doing amazing visuals for years. For example, that’s Framestore’s work in movies like Gravity, which somehow imagineers what happens when satellite debris takes out a space station.

Carlisle’s company is involved in all kinds of projects, and recently, has done work that falls squarely in the digital signage and interactive signage buckets. That includes work done for the London Stock Exchange, Morgan Stanley and Ford.

We connected by Skype, with Carlisle joined by the company’s production head Jonny Dixon, just in case the questions got too deep into the technical weeds. They didn’t.

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David Mou, Pilot TV

May 23, 2017
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I was introduced to Taiwan’s Pilot TV and the company’s product evangelist David Mou by some of the folks who invited me over to Beijing recently for a speech at InfoComm China. Mou wanted to tell me about his company and thought it would make good podcast material.

I tried to dodge that, because I’m about as excited by digital out of home ad networks in c-stores as I am about traffic jams and Jane Austen movies. Soooo many ad networks like that have failed.

But he’s a persistent guy, and when we met at that Beijing trade show, he rattled off what was going on, and pretty quickly convinced me this was not another no-hoper “built it and the advertisers will come” screen network.

These guys are heavily into analytics and proving to packaged goods and other brands that this is a medium that works, and they already have 8,000 screens running in Taiwan and beyond.

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Burr Smith, BroadSign

March 29, 2017
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Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe.

Things are really good around BroadSign these days. Staff numbers are growing, a New York office just opened and the company has a big party tonight on the Vegas strip.

But it hasn’t always been like this. Smith not only runs the company. He owns it, and steered it through a really rough patch in which the company ran into money troubles when the recession hit in 2008 and 9. That ultimately led to BroadSign filing for Chapter 11 bankruptcy protection.

Smith talks candidly about that period, and how he and a loyal core group scratched their way through and out of that. He also talks about where things are at now, and why his company has broadened into a supply side platform for programmatic advertising.

We spoke a few weeks ago at ISE in Amsterdam.

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Paul Vincent, Flexitive

January 25, 2017
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There’s been a lot of talk about how HTML5 is the future of digital signage content, and Paul Vincent knows more about that than just about anyone out there. He’s the founder and CEO of Flexitive, an online tool for building advertising and content using everything HTML5 brings to the table.

I first bumped into Paul three years ago at a tech trade show in Toronto. Since then, the product has evolved and matured, but it sums up like this: For something like $70 a month, content designers can use Flexitive to generate dozens of fully responsive ads and presentations - with motion, transitions and even video. You can produce a spot once, and the system will auto-generate different versions in different shapes and resolutions.

The system is mainly used for online advertising, but there’s no reason why it can’t be used for digital signage - and some companies in this business already do.

Flexitive is based in Toronto, but you’ll hear more than a trace of Kiwi in Paul. He’s originally from New Zealand.

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Phil Lenger, Show And Tell

November 23, 2016
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Phil Lenger of Show and Tell is a busy guy, but he slowed down long enough to sit recently for a chat in his company’s New York offices, near Penn Station.

He even offered a sip or two from one of the many, many bottles of seriously good bourbon he has stocked in the corner of Show and Tell’s meeting space.

But I behaved myself, and so did he. That allowed us to have a reasonably coherent talk about the background of his company, which definitely leads with creative but does a bunch more.

Show and Tell has for years and years developed and pushed content to many of the giant LED displays around Times Square. His team also manages some of them. But the company is in to a lot more than just spectacular ad displays, including retail.

One of the projects you may have seen in your travels is the Fashion Show Mall up by the Palazzo and Wynn in Las Vegas.  We had a good, frank talk about a lot of things, including the current state of much of what’s called digital signage creative.

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Ken Sahlin, DOmedia

September 21, 2016
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This week, it’s all about advertising. I’m talking to Ken Sahlin, the CEO of DOmedia, a Columbus, Ohio company that’s in the business of putting together media buyers and sellers using software.

Ken talks about how the company has developed a set of cloud-based applications that make media planners aware of out of home media they can use, and then takes a lot of the pain out of the buying and execution process through slick tools.

We talk about DOmedia's roots, the reason it went into stealth mode for a few years, and how last year the company saw 450 per cent growth.

If your digital signage business touches on ad dollars, you’ll want to have a listen.

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