Mark Boidman, Peter J. Solomon Company

October 11, 2017
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If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman.

That’s his gig - looking at the opportunities and risks of the business, as a partner running the marketing services wing of New York investment banking house Peter J. Solomon Company.

That company has been deeply involved in the sector for the last five years, putting Boidman right in the middle of the business as an advisor and the lead on some big mergers and acquisitions.

With me in my home office and him talking at his iPad at the company’s midtown Manhattan offices, we had a great chat about the state of digital OOH and what’s going to happen. We also revisit his lost career as a cruise ship host. No, really.

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Laura Davis-Taylor, High Street

September 27, 2017
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Laura Davis-Taylor is a really well-known and much-loved expert when it comes to how digital fits in retail.

She was a consultant for many years, but more recently has worked for some very large agencies - dealing with equally large retail and brand accounts.

Now she’s back doing the consulting thing, by her choice. She’s started High Street, a retail experience collective, with a couple of old friends and now business partners. Though just up this summer, the boutique consultancy has already bagged some major accounts.

In this episode, Laura talks about the challenge in retail in the age of Amazon, and how getting people in stores and prompting them to buy stuff is not solved alone by sticking in screens or other kinds of tech.

If you sell to or work in retail, you’ll want to have a listen …

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Kristin Russell, Arrow Intelligent Systems

August 8, 2017
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Kristin Russell jokes about Arrow being a massive company few people even know about - with $24 billion in annual sales and some 18,000 people walking around with Arrow on their business cards, in 90 countries.

She runs Arrow Intelligent Systems, which does everything from design engineering and integration services to global logistics. One of the key areas for the business unit is digital signage, and while Arrow has been on the edges of the industry for years, it got a lot more involved when it acquired Seneca Data a couple of years ago. The company picked up a tech firm highly respected in the industry for its media players and video wall servers.

We met recently at Seneca’s offices in Syracuse, NY, and got into a lot of things in our chat.

Russell talks about how Arrow is very different from traditional distribution companies, and how the company mantra is to be thinking and working on ideas that are five years out and real.

We get into her background as CIO for the state of Colorado. Among her accomplishments in that gig was attracting Arrow to Denver, with no sense she’d end up there, running a large division with its own P&L.

We also talk about her being a Global President of a fast-growing company, in an industry that is still overwhelmingly male.

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Luis Villafane, Maler

March 21, 2017
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Luis Villafane have been email pen pals for years, but I only met him in person for the first time last month in Amsterdam, at ISE. It was a treat, because the guy not only knows the signage business in and out, but is blunt and funny as hell.

If you are a regular 16:9 reader you will remember some of his frank and funny guest posts, like a plea to vendors and service providers to Have The Cojones To Admit And Share Mistakes.

He runs Maler, a digital signage service provider based in A Coruna, on the northwest tip of Spain. Maler is all about managing digital signage networks, and a small team runs some very big networks, like KFC in the UK. Maler recently signed on as the sponsor of the companion 16:9 podcast, called Projects. But that's not why we're talking. He was on my "gotta talk to" list months ago.

In our chat, we talk about how the company got started, what they do, what's genuinely important when it comes to running stable networks, and what makes Luis crazy.

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Florian Rotberg, Invidis

August 3, 2016
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This week I’m speaking with Florian Rotberg, the managing director at the Munich-based digital signage consulting and events firm Invidis. Florian talks about the background of his company, and his impressions of the global digital signage market.

Rotberg goes into detail about the differences between the North American and European/EMEA market, and the challenges American and Canadian companies run into trying to expand across the Atlantic.

We had our chat in a noisier than expected press room in June at InfoComm, just ahead of the Digital Signage Summit he put on there.

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