Mitch Goss, Zero-In

May 30, 2018
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There are lots of companies out there that call themselves turnkey digital signage solutions providers, but far fewer who can do so with straight faces.

A company called Zero-In has been doing just that for the last decade, and has developed a nice book of business doing the whole nine yards of signage work - from creative to deployment and ongoing operational management.

The New York company's customers include everyone from big banks and retailers to Shake Shack - the burger and shakes chain started just steps away from where Zero-In now has its main office in the Flatiron district.

I spoke with company founder Mitch Goss about the challenges and opportunities of building and running networks for clients.

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Alan Brawn, Brawn Consulting

May 9, 2018
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One hell of a lot of the people involved in some way with the digital signage business - as a vendor or end-user - have spent a day or more learning the fundamentals from Alan Brawn.

With his son Jonathan, Alan runs a small San Diego-based consulting firm that has been heavily focused for the last many years on education. By his count, some 40,000 people have attended sessions that help people understand what and what not to do, and what Alan calls the seven key elements of digital signage.

Alan could be retired, and he lives in a part of the U.S. where people dream of retiring, but he loves what he does.

This is a chat I've been meaning to do since I started the podcast, and I was very happy I finally got my act together and made it happen.

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Paul Weatherhead, AV Junction

March 7, 2018
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Paul Weatherhead was working for a systems integrator in Toronto, spending a lot of time trying to find and hire freelance pro AV contractors to do work for him on remote jobs.

Like a lot of people in his position, he started thinking there had to be a better way. The difference is that he did something about it - starting a new multi-national marketplace that connects integrators and solutions providers with freelance AV people who work gig to gig.

The set-up bears similarities to ride share services like Uber, and lodging ones like AirBnB. AV Junction sits in the middle - helping connect parties and facilitating things like payments.

The company is still early stage, but already has hundreds of contracting companies and freelancers in the system, covering some 25 countries.

I spoke with Weatherhead about how all this works, and how he gets past the challenges of vetting service providers and ensuring he's not setting up integrators with a bunch of knuckleheads.

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Bryan Crotaz, Silver Curve

February 28, 2018
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The top prize at the Digital Signage Awards that were announced and handed out recently in Amsterdam was a project to modernize the display system at the cradle of cricket - Lord's Cricket Ground in London.

The project was pulled together by a small London consultancy called Silver Curve, which is run by one of the brightest minds in digital signage, Bryan Crotaz.

Bryan had been telling me about the project for more than a year, but he was only recently in a position to make some noise about it.

In our conversation, we talk about the effort to modernize and greatly simplify the display control system on the ancient grounds, and how he used very technologies like HTML5 and Raspberry Pi to make it all happen.

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Rob Gorrie, Bricks + Matter

December 20, 2017
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Rob Gorrie is among the most digitally-savvy and sharp people I know - some of that based on the DNA of a family that's been doing marketing for more than a century. But it's also based on a pile of real world experience starting and running digital companies.

The one Gorrie's been focused on for the last few years is Bricks + Matter - a Toronto-based strategy consultancy that works with retail brands and shopping centers to figure out all this emerging digital stuff - how it works, what it means and what to do with it.

Digital signage is just part of the technology stack, so to speak, and in this chat we get into what retailers are doing and worrying about, as well as what works and what doesn't. Rob's a blunt realist and he's not afraid to say how a lot of what's been tried in retail - like sticking screens all over the place - simply has not worked.

We also spend some time talking about Adcentricity, which about 10 years ago was trying to somehow organize and represent the advertising avails of the many, many digital out of home ad networks that were out there back then. It didn't quite happen, and we get into why, as well as how that's in many ways still the story.

It's a great chat with a guy who has a lot to say. Enjoy.

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Manolo Almagro, Q Division

December 13, 2017
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Just last week Manolo Almagro pulled the curtains back on a new company he's started, under the umbrella of Chris Riegel's ever-growing STRATACACHE empire.

It's called Q Division, a retail tech consultancy that in many respects is the sum total reflection of 20-plus years that Manny has been around tech, in a crazy variety of ways.

His roots go back to desktop publishing for print, but somehow or other he ended up working with an agency that had McDonald's as a client - and he was behind putting digital menu boards into the QSR chain back in the 90s, before flat panels were even around. They used Macs and big-ass rear-projection cubes to pull it off.

He's since been an early adopter and, in many respects, an evangelist and guru for a lot of emerging technologies for online, mobile and in retail.

I caught up with him late last week, and we had a great conversation that got a little out of control here and there.

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Mark Boidman, Peter J. Solomon Company

October 11, 2017
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If you want to get a sense of what’s really going on with the digital out of home media business and the technology ecosystem that feeds into it, you need to pay attention to Mark Boidman.

That’s his gig - looking at the opportunities and risks of the business, as a partner running the marketing services wing of New York investment banking house Peter J. Solomon Company.

That company has been deeply involved in the sector for the last five years, putting Boidman right in the middle of the business as an advisor and the lead on some big mergers and acquisitions.

With me in my home office and him talking at his iPad at the company’s midtown Manhattan offices, we had a great chat about the state of digital OOH and what’s going to happen. We also revisit his lost career as a cruise ship host. No, really.

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Laura Davis-Taylor, High Street

September 27, 2017
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Laura Davis-Taylor is a really well-known and much-loved expert when it comes to how digital fits in retail.

She was a consultant for many years, but more recently has worked for some very large agencies - dealing with equally large retail and brand accounts.

Now she’s back doing the consulting thing, by her choice. She’s started High Street, a retail experience collective, with a couple of old friends and now business partners. Though just up this summer, the boutique consultancy has already bagged some major accounts.

In this episode, Laura talks about the challenge in retail in the age of Amazon, and how getting people in stores and prompting them to buy stuff is not solved alone by sticking in screens or other kinds of tech.

If you sell to or work in retail, you’ll want to have a listen …

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Kristin Russell, Arrow Intelligent Systems

August 8, 2017
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Kristin Russell jokes about Arrow being a massive company few people even know about - with $24 billion in annual sales and some 18,000 people walking around with Arrow on their business cards, in 90 countries.

She runs Arrow Intelligent Systems, which does everything from design engineering and integration services to global logistics. One of the key areas for the business unit is digital signage, and while Arrow has been on the edges of the industry for years, it got a lot more involved when it acquired Seneca Data a couple of years ago. The company picked up a tech firm highly respected in the industry for its media players and video wall servers.

We met recently at Seneca’s offices in Syracuse, NY, and got into a lot of things in our chat.

Russell talks about how Arrow is very different from traditional distribution companies, and how the company mantra is to be thinking and working on ideas that are five years out and real.

We get into her background as CIO for the state of Colorado. Among her accomplishments in that gig was attracting Arrow to Denver, with no sense she’d end up there, running a large division with its own P&L.

We also talk about her being a Global President of a fast-growing company, in an industry that is still overwhelmingly male.

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Luis Villafane, Maler

March 21, 2017
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Luis Villafane have been email pen pals for years, but I only met him in person for the first time last month in Amsterdam, at ISE. It was a treat, because the guy not only knows the signage business in and out, but is blunt and funny as hell.

If you are a regular 16:9 reader you will remember some of his frank and funny guest posts, like a plea to vendors and service providers to Have The Cojones To Admit And Share Mistakes.

He runs Maler, a digital signage service provider based in A Coruna, on the northwest tip of Spain. Maler is all about managing digital signage networks, and a small team runs some very big networks, like KFC in the UK. Maler recently signed on as the sponsor of the companion 16:9 podcast, called Projects. But that's not why we're talking. He was on my "gotta talk to" list months ago.

In our chat, we talk about how the company got started, what they do, what's genuinely important when it comes to running stable networks, and what makes Luis crazy.

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Florian Rotberg, Invidis

August 3, 2016
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This week I’m speaking with Florian Rotberg, the managing director at the Munich-based digital signage consulting and events firm Invidis. Florian talks about the background of his company, and his impressions of the global digital signage market.

Rotberg goes into detail about the differences between the North American and European/EMEA market, and the challenges American and Canadian companies run into trying to expand across the Atlantic.

We had our chat in a noisier than expected press room in June at InfoComm, just ahead of the Digital Signage Summit he put on there.

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