Sixteen:Nine - All Digital Signage, Some Snark
Michael Provenzano, Vistar Media

Michael Provenzano, Vistar Media

August 14, 2019

Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used.

Just as the digital OOH business has matured and expanded in the last few years, so have some of the key players - notably New York City-based Vistar Media, which has been at it now for eight years and is seeing crazy-good growth these days.

 I spoke with co-founder Michael Provenzano about the online roots of his business, and how he took much of the same approach into a medium and supporting tech business that was, at the start, kind of all over the place.

 We had a great chat talking about what Vistar does, why it built its own CMS, the role these days of data, and whether programmatic is the answer for media-based digital signage networks, or maybe just PART of the answer.

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Fab Stanghieri, Cineplex Digital Media

Fab Stanghieri, Cineplex Digital Media

May 22, 2019

Canadians all know Cineplex as the dominant movie theater chain in that country, and the Toronto-based company has also been expanding its reach, in recent years, into other related lines of business.

Cineplex now has entertainment-centric restaurant-bars, is bringing Top Golf into Canada, sells out of home media and runs a thriving digital media group that's doing most aspects of digital signage for major enterprise customers in Canada and beyond those borders.

Fab Stanghieri was a senior real estate guy with Cineplex, charged with building and managing the company's movie house portfolio. He had digital media added to his responsibilities a few years ago, and while it was unfamiliar territory at first, he's embraced digital to a degree that it is now his primary focus in the company.

I was passing through Toronto a couple of weeks ago, and Fab kindly took some time to show me around new office space, which is set up to help ideate, deliver and manage digital signage solutions for Cineplex clients.

 

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Alberto Cáceres, Trison

Alberto Cáceres, Trison

February 20, 2019

Being in Amsterdam for ISE recently offered a chance to meet up and talk to some people who are squarely focused on business on the other side of the Atlantic.

I knew Trison was a major player in digital signage solutions in its home country of Spain, but I didn't realize the company had a far greater reach than that. In 2018, Trison was in the middle of 2,500 digital signage and related jobs, in 76 countries.

The company started 20 years ago doing audio solutions, in northwest Spain, and has grown into the major solutions provider for retail digital signage in Europe and beyond. A Coruna is home base, but Trison has offices in Madrid, Barcelona, Paris, Shanghai, Mexico City and elsewhere.

I spoke with CEO Alberto Cáceres outside the ISE press room.

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2018 DSF Coffee and Controversy, in NYC

2018 DSF Coffee and Controversy, in NYC

November 7, 2018

I was in New York last week for the Digital Signage Federation's annual Coffee and Controversy breakfast event - a panel discussion that each year brings together some of the most influential leaders in the digital signage industry.

I'm on the DSF board and my fellow board members drafted me to run the panel - with Chris Riegel of STRATACACHE, Jeff Hastings of Brightsign and Beth Warren of Creative Realities.

There's only so much controversy you can whip up around digital signage, but I tried ... and if anyone in this industry was going to stir up some shit, it was Chris. He didn't disappoint, nor did Jeff or Beth.

The women who ran the AV for the event very kindly generated an audio recording for me. This is about twice the length of a normal 16:9 podcast, but if you didn't have the chance, time or budget to get to New York last week, you can have a listen to what was said.

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Rich Ventura, NEC Display, on ALP

Rich Ventura, NEC Display, on ALP

October 31, 2018

NEC Display has been fairly quietly involved in analytics for a long time now, but it just got very serious and noisy about that capability, with the launch of something called ALP - which is short for Analytics Learning Platform.

It's a retail intelligence program that uses cameras and other sensors, AI, big data, cloud computing and network appliances to give retailers a better sense of what's going on in their stores.

Tied to digital signage, a retail intelligence platform can optimize messaging based on who's in there, how long they're in there, and the historical patterns of what those people tend to buy. The gold for retail operators is understanding conversion ratios - the what really happened stuff when messages were pushed.

There is no shortage of retail intelligence platforms out there, but none that I know of built from the ground up with signage as a core element. I spoke with NEC's Rich Ventura, who drove the project, to talk about ALP's roots, how people in the signage ecosystem plug in, and how it all fits. 

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David Labuskes, AVIXA

David Labuskes, AVIXA

September 20, 2017

I was in the Washington, DC area last week for what turned out to be the rebranding of Infocomm as AVIXA - a loose acronym for the Audiovisual and Integrated Experience Association.

The trade association had invited me, and a pile of other trade journalists, for a press conference and follow-ups about … something. They wouldn’t say what and had us signing NDAs promising we wouldn’t spill the beans ahead of time.

It’s a lot more than just a name change for Infocomm, which will still be the name of the big annual trade show and versions of it in other countries. The new AVIXA branding reflects much deeper thinking by the InfoComm board and executive team, which is run by CEO David Labuskes.

On the tail end of a crazy-busy launch day, and in the middle of a cocktail party, I managed to grab Labuskes for a chat, to find out what AVIXA is all about, and what it  means for people and companies in the digital signage industry.

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David Mou, Pilot TV

David Mou, Pilot TV

May 23, 2017

I was introduced to Taiwan’s Pilot TV and the company’s product evangelist David Mou by some of the folks who invited me over to Beijing recently for a speech at InfoComm China. Mou wanted to tell me about his company and thought it would make good podcast material.

I tried to dodge that, because I’m about as excited by digital out of home ad networks in c-stores as I am about traffic jams and Jane Austen movies. Soooo many ad networks like that have failed.

But he’s a persistent guy, and when we met at that Beijing trade show, he rattled off what was going on, and pretty quickly convinced me this was not another no-hoper “built it and the advertisers will come” screen network.

These guys are heavily into analytics and proving to packaged goods and other brands that this is a medium that works, and they already have 8,000 screens running in Taiwan and beyond.

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Rodolfo Saccoman, AdMobilize

Rodolfo Saccoman, AdMobilize

May 16, 2017

There’s nothing all that new about digital signage networks using video analytics to get some sense of what’s happening with audiences near screens, but AdMobilize is not just another company peddling the same old stuff.

I spoke with CEO and Founder Rodolfo Saccoman about a product and service he says rolls up a wide range of different measurement technologies under one simple, harmonized platform.

Saccoman comes out of the IT side of the hospitality industry and he totally gets the importance of customer service and experience. He also understands buzz, and the insatiable appetite out there for cutting costs. That may explain, in part, why the company’s AdBeacon measurement device runs off the extremely buzz-worthy Raspberry Pi board.

We get into a lot of things in our chat - including how he thinks computer vision and artificial intelligence will work in the future in digital signage and digital out of home.

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Ke-Quang Nguyen-Phuc, Quividi

Ke-Quang Nguyen-Phuc, Quividi

April 12, 2017

A lot of companies have come in and out of video analytics for digital signage, but the one constant has been Quividi - a French company with an anonymous pattern detection product a lot of people will tell you is the gold standard for this tech.

I sat with CEO Ke-Quang Nguyen-Phuc during a break at ISE a few weeks ago, and got the rundown on the company and what’s going on with this technology, now and in the future. We talk about the distinction between face recognition and face detection, and what the technology can do for network operators and brands.

We also get into the insights delivered by audience analytics, including how long people really look at screens, and what screens generate the least attention. It's a little technical here and there, but you'll learn stuff.

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